Al-Bahar, the exclusive dealer of Cat products, is preparing to showcase Caterpillar’s latest innovations at The Big 5 Heavy 2018 in Dubai, UAE, next week.

 

the Big 5 Heavy is a new, independent, international large-scale exhibition dedicated to the heavy construction industry and will run at the Dubai World Trade Centre from March 26 to 28.

 

With growing demand for reliable and cost-effective solutions among most businesses in the region, Al- Bahar will launch two new machines – the Next Generation Cat 320 excavator and Cat 962L wheel loader. 

 

Both are latest inclusions from the Next Gen and L Series product family launches. 

 

Al-Bahar is collaborating with Caterpillar for the participation, to leverage the platform to demonstrate the most innovative Cat products and its unrivalled services and customised solutions that help its customers achieve continued success, the company said.

 

‘New Range. New Rules’ reflects the universal theme for Cat Next Generation excavators. It portrays the powerful message of the new machine and its revolutionising technology that promises to transform the partnership between man and machine. The next-generation excavator is projected to bring ground-breaking development to an entire industry, as it boosts productivity and reduces fuel consumption, the company said.

 

Samer Ismail, product manager earthmoving and excavation, Al-Bahar, said: “The Big 5 Heavy being one among the leading international construction events, we anticipate exceptional exposure and a bigger platform to reach our customers. Our focus at The Big 5 Heavy will be to introduce and exhibit our revolutionary machine features. We intend to exhibit with quality and innovativeness, thereby leveraging the platform to reinforce existing customer partnerships and develop new relationships.”

 

In addition to the two launches, the Al-Bahar/Caterpillar stand – OS A30 & OS A45 -- will display its range of latest excavators, wheel loaders, dozers, skid-steer loaders, backhoe loaders, compact track loaders, and more, including display of Al-Bahar Product Support Services and special promotional offer, including extended warranty and maintenance kits on every machine purchase.

 

Elaborating on the technology trends driving Cat’s advanced machinery in the Middle East, especially the GCC countries, Ismail stressed: “Technology adoption has always been a priority for Caterpillar. CPM – Caterpillar Product Management – and Cat Connect are examples of this. The products being exhibited at The Big 5 Heavy will include technological advancements like Product Link, Assist package (Assist- Grade-Bucket- Boom-Swing), Payload Package, 2D (including 2D E- Fence) and 3D Advanced Systems, rearview camera, and more.”

 

Commenting on the collaboration, a Caterpillar spokesperson said: “We have several key focus

areas, one of which being the introduction of the Next Generation excavator and launch of the new wheel loader from the recently introduced L Series family. Together with Al-Bahar, we intend to showcase our latest and revolutionary development in heavy machinery technology that boosts productivity, to biggest improvements in fuel efficiency and lowest maintenance costs.”

 

With a strong local network of branches across the UAE, Oman, Bahrain and Kuwait, Al-Bahar has

been offering everything – ranging from heavy to medium and compact machinery along with

comprehensive power solutions.  - TradeArabia News Service