Draw Link Group, an international interior design consultancy and fit-out firm, is designing the Al furjan Hotel, a new brand of mid-market lifestyle hotel in Dubai, and the project will be ready in the fourth quarter of 2018.

Al furjan Hotel is being developed by Assass Investment to support Dubai’s Tourism Vision 2020 and World Expo 2020 as it is located on the new city expansion borders strategically situated between Dubai marina, downtown, Al Maktoum Airport and the Expo 2020 site.

Located 30 minutes from Dubai International Airport, 20 minutes from Al Maktoum Airport and next to Dubai Marina and Downtown Dubai (the world’s most-visited lifestyle destination), and strategically located next to Dubai Expo 2020 site, Al furjan hotel Dubai celebrates the vibrancy of modern Dubai, with a unique approach to delivering high quality hospitality experiences that transcend typical value hotel norms.

Design for the 250 keys hotel have been developed in response to the developer's brief and the market needs, that the hotel should draw inspiration from Dubai’s image and its remarkable leaps of achievement – modern, cosmopolitan, smart and cultural.

The three–star hotel consisting of a basement level, ground floor, seven typical guest floors and a dedicated level at the eighth floor for the spa and the outdoor pool, is expected to be completed in the fourth quarter of 2018, it stated.

CEO Daousser Chennoufi said: "We have developed a contemporary urban interior that incorporates urban elements for the bedrooms and public areas, and this three-star business and leisure hotel will embody an international theme known as 'urban regeneration' the popular theme combines architectural materials with urban connotations layered with softer materials with an end goal of reaching a setting that is urban, art driven, comfortable and practical."

"The theme runs across the hotel worked within an area such as the room and combining different spaces of the hotel in others. For instance, the pool deck has a Mikonos theme to emulate an escape from the urban environment, and a relaxing place to spend time," noted Chennoufi.

"It will include bohemian seating spots, lounge areas, and relaxing sun spots mixed to give an eclectic vibe while providing a respite from the rigors of the business world," said the top official.

DLG will be applying their expert touches to a total of 75,000 sq ft which will include the public reception and lounge, all-day dining restaurant, spa, pool, and the 250 rooms, he added.

Chennoufi pointed out that there was an interactive element to the urban regeneration theme, prevalent from Copenhagen to Barcelona to Melbourne.

"The guests are invited to engage and interact with the artwork through thematic presentations. The net effect is that the character of the building is on display as guests move through the building," he added.-TradeArabia News Service