The Portuguese Association of the Ceramics Industry (Apicer) is set to showcase its innovative products starting from floors and coatings, tiles and bricks to decorative ceramics and glassware, at the upcoming Big 5 expo in Dubai.

The biggest construction event in the Middle East region, the Big 5 will run from November 26 to 29 at Dubai World Trade Centre (DWTC).

Design, innovation and quality are the three attributes that are the baseline of the international success of Portuguese ceramics and reflect best what the European country has to offer, said a statement from Apicer.

Visitors to The Big 5 will get to experience first hand Portuguese craftsmanship and heritage, it stated.
 
Apicer pointed out that the synergy between art, know-how and innovation is what will create history for the Portuguese ceramic industry for the next generation to witness.

The association will be displaying its wide range of products under the ‘Ceramics, Portugal Does it Better’ campaign at the upcoming event.

These include truly innovative ceramic products from floors and coatings, tiles, bricks, sanitary ware and utilitarian, decorative ceramics and glassware, it added.-TradeArabia News Service