Terex Corporation, a global manufacturer of lifting and material processing products and services, said its key division Genie has appointed Arjun Mirdha as the chief commercial officer for the Terex Aerial Work Platforms (AWP) unit.

In this newly created role, Mirdha will have global responsibility for all aspects of the commercial side of the Terex AWP business for the Genie brand, including sales; commercial operations; marketing; parts; services and lifecycle solutions, said a statement from the company.

He will be based at the company's head office in Redmond, Washington, it added.

An industry veteran, Mirdha had spent 21 years at JCB, most recently as president and CEO of the company’s North America business. He has extensive work experience in Europe, Asia and the US.

He has a MBA and is also a CPA and previously served as a board member of the Association of Equipment Manufacturing (AEM), said the statement.

Announcing the appointment, Matt Fearon, Genie president for Terex AWP, said: "The Genie brand has a leading reputation and position in the global marketplace, and in this new role, Mirdha’s goal will be to grow our organisation and opportunities in all the industries we serve."

“As chief commercial officer, he will have an immediate focus on addressing our customers’ needs, including implementing unified solutions that expand on our commitment to be easier to do business with. His experience in the industry will play a vital role in developing deeper customer relationships and improving our commercial operations capability worldwide," he added.

On his new role, Mirdha said: "I am pleased to be joining the Genie team. With a strong presence and outstanding reputation in the aerial and rental industries, the Genie brand is well-known worldwide."

"I look forward to continuing on the company’s legacy of bringing innovative products to the marketplace, growing market share and leading our future customer solutions initiatives," he added.-TradeArabia News Service