Dubai Properties, a leading Dubai-based real estate master developer and asset manager, has launched the sales of its Casa Viva townhouses, marking the third phase of its master-planned, family-friendly Serena community at Dubailand.

 

Inspired by Spanish design and architecture, Casa Viva comprises more than 400 two- and three-bedroom townhouses. Serena features a total of four affordable residential sectors that will be served by three community centres, as well as a lifestyle plaza, stated the emirati developer. 

 

This makes Casa Viva an ideal investment opportunity for families seeking a dynamic, vibrant and energetic lifestyle in an efficiently designed community that promises affordability, superior quality construction and finishing, as well as world-class amenities, it added.

 

The launch of these affordable residential townhouses was held today (June 12) at the newly opened Dubai Properties Sales Gallery  in Vision Tower, Business Bay, said a statement from Dubai Properties.

 

It come close on the heels of the successful sales of Phase One and Two of the master-planned community - Bella Casa and Casa Dora respectively, it stated.

 

Masood Al Awar, the chief officer-commercial at Dubai Properties, said: "Through the launch of Casa Viva in Serena, Dubai Properties is enhancing the affordable housing segment and market dynamics - one of our key objectives for 2017. With this launch, we continue to support Dubai’s vision of addressing the diversified needs of its residents."

 

Located within the Dubailand district, Serena offers direct access to Emirates Road, and is situated next to Layan and Al Waha communities. 

 

The 8.2-million-sq-ft master-development features a variety of amenities including recreational facilities, swimming pools, fully fitted-out gym, play areas, and a healthcare facility. Away from the bustle of city life, Serena is surrounded by lush green spaces and differentiated neighbourhoods that enable its residents to thrive and enhance their overall quality of life.

 

"Our investors and end-users have come to expect competitive payment options, desirable quality homes, sought-after facilities and an overall valuable lifestyle when they choose a Dubai Properties home," remarked Al Awar. 

 

"Similar to our earlier launches at Serena - Casa Dora and Bella Casa - we are confident that Casa Viva will attract a huge uptake from Dubai’s residents," he added.-TradeArabia News Service