Sobha Group, a leading real estate developer in India and the Middle East, said it has been named as the biggest brand in the Indian real estate sector for the third consecutive year in the Brand X Report 2016-17, an annual study conducted by Track2Realty.

This has been a rare accomplishment – the first hattrick of brand leadership by any real estate player in India so far, it stated.

The in-depth Brand Perception Audit Report recognises Sobha for the third time in a row as the Top National Realty Brand across asset class in India and the Top National Realty Brand in Consumer Confidence Index.

In addition, the report has carried out a global survey which rates Sobha as the Number One Real Estate Company in top of the mind recall of the NRIs spread over a number of countries, said the company in a statement.

NRIs from the US, UK, Middle East, South Africa, Canada, Australia, New Zealand, Malaysia, Singapore and Mauritius participated in the survey.

Commenting on the feat, Ravi Menon, the chairman of Sobha, said: “This recognition has been extremely humbling for the entire Sobha family. We have been very conscious of our international quality products built to perfection and delivered on time."

"Sobha’s brand strength depends on our delivery excellence which is an outcome of our unique integrated business model. We will continue to leverage our strengths and capacities and lead the way, breaking new grounds to take Sobha to newer heights of excellence," noted Menon.

"This recognition by Track2Realty reiterates our commitment and endorses that we have been able to improve on brand reputation in a challenging market environment and consolidate our positioning and competitive edge," he stated.

Sobha is also on top of the chart for carrying out its sterling corporate social responsibility (CSR) activities in the country, he added.-TradeArabia News Service