Grohe, one of the world's leading providers of sanitary fittings, has unveiled revolutionary concepts and products for the big players in the UAE's construction sector.

 

As part of its long record commitment towards its professional partners, Grohe invited leading designers, architects, consultants and select developers to an immersive brand experience during the launch of these novel products.

 

An exhibition set-up was readied to illustrate the unique variety of Grohe products from the bathroom and kitchen lines, said the German sanitary fittings giant in a statement. 

 

Guests had a first-hand opportunity to experience the revolutionary Sensia Arena while enjoying the luxury shower series including the Aquasymphony and Smart control as well as the water filtering solutions the Grohe Blue Home and many new faucets collections, it stated.

 

Addressing the gathering, Michael Seum, the vice-president of design at Grohe, said: "The bathroom is becoming a highly considered space in each home. End-users, architects and designers need the means to express their individual or customers’ style, thus the reveal of our latest innovations that improve the well-being."

 

Firas Ibrahim, the vice-president (Gulf region), said as the worldwide leading provider of sanitary fittings, Grohe successfully proved its leading market position by receiving five sought-after Red Dot Awards for its water system Blue Home, shower toilet Sensia Arena, bathroom faucet Lineare and its kitchen faucet lines Concetto Professional and Essence Professional.

 

Since 2014, Grohe has been a member of the Japanese Lixil Group. The company, which currently employs about 6,000 people worldwide, had generated consolidated sales revenues of €1.3 billion ($1.42 billion) in 2015.-TradeArabia News Service