Germany-based Kärcher, a leader in innovative cleaning technology solutions, said it has opened its first showroom in Saudi Arabia in co-ordination with its exclusive dealer The Ebrahim A. Juffali and Brothers Technical Equipment Company (JTECO).

The showroom was inaugurated by Sheikh Amin Juffali, JTECO chairman, Hartmut Jenner, the chief executive and chairman of Kärcher Group and Holger Ziegeler, Consul General of Germany, in the presence of Kärcher officials who flew in specially from the head office to witness the event.

Sheikh Hatem Juffali, the chairman and managing partner; Sheikh Khaled Juffali, vice chairman and managing partner; Amin Al Afifi, CEO of Juffali Group and Husni Rifai, general manager of JTECO were also present at the ceremony, along with other seneior officials.

JTECO has launched special promotion for Kärcher Cleaning Equipment for Domestic and Industrial Product Lines to celebrate the opening.

The showroom, located on Madinah Road in Jeddah, marks the 19-year anniversary of JTECO’s exclusive representation of Kärcher Cleaning Equipment in Saudi Arabia, said a top official.

Kärcher’s domestic cleaning machines are on display at the new showroom, in addition to a wide range of industrial and commercial cleaning equipment.

Lauding the Saudi group, Jenner said: "The opening of such a prestigious establishment will significantly boost sales for many years to come."

"Partnering with Juffali Group in serving the Saudi market embodies Kärcher’s goal to get closer than ever to our wide individual and institutional customer base, to communicate with them and provide them with advice on the most suitable equipment to cater to their particular needs," he noted.

Speaking at the launch, Rifai said being part of the Juffali Group, JTECO shares the ambitious long-term Saudi Vision 2030 which will further grow the kingdom's economy, driven by its efforts to encourage private sector investments to enhance non-oil revenues and reduce pressure on government subsidies.

Juffali, he stated, takes pride in being the exclusive representative of Kärcher Cleaning Equipment in the kingdom.

"Kärcher is the biggest cleaning equipment manufacturer in the world, and this new showroom will further position us at the forefront of competition,” he added.-TradeArabia News Service