Germany-based Homag, a leading manufacturer of machines and equipment for the woodworking industry, is set to showcase its innovative products at the upcoming Dubai WoodShow.

One of the biggest trade events worldwide catering to the wood industry, Dubai WoodShow will be held from March 7 to 9 at the Dubai World Trade Centre.

Homag, a prominent global player of the wood machinery sector, operates in more than 100 countries and holds an estimated 30 per cent share of the market.

"We are the Dubai-based sales and service company of Homag. In Dubai and Middle East region, our services extend to supply, installation and maintenance of high tech machinery for the woodworking industry," said Giovanni Masino, the managing director of Homag Equipment Machinery.
 
"With full backing of our Homag family, especially from our head office in Germany, our customers can expect the Homag brand of quality, consistency and reliability in all aspects of our participation during the Dubai WoodShow," noted Masino.

“Representing Homag in the Middle East, we are committed to steer a strong and dynamic presence in our area of expertise. The WoodShow is a great opportunity for us to present to our valued clients the latest technological breakthroughs in woodworking technology," he added.

Masino said the company aims to deliver Homag’s comprehensive product range during the three-day event.

It is a testament of its excellence reflected in its quality products, innovative sales and service solutions and top of the line software capability that every discerning customer can benefit from," he added.

According to him, a dedicated sales and technical team from the head office in Germany as well as sales partners in the Middle East will be joining the group at Dubai WoodShow to ensure that Homag delivers on its promise of excellence.

"Even in this age of internet –based communication, the need for personal interaction cannot be underscored enough. The Dubai WoodShow has been a strategic platform facilitating networking opportunities including face-to-face interaction with old and prospective customers, product launches and innovative marketing activities," remarked Masino.

This year’s edition of the  is expected to generate huge success with the industry experiencing a vibrant growth in past few months. The companies participating at the Dubai WoodShow will certainly have access to an increased market share, said the organisers.

A one-of-its-kind event in the Middle East, Dubai WoodShow has now become the region’s only dedicated business-to-business meeting place for the wood, wood accessories and woodworking machinery industry.

“Homag’s participation at Dubai WoodShow adds real value to the show. As one of the top industry players, its participation signifies the importance of Dubai WoodShow all over the world. It will be great to witness the industry experts and veterans gather at one location to share and discuss some tried and tested practices,”  remarked Dawood Al Shezawi, the chairman of Strategic Marketing & Exhibitions, organisers of Dubai WoodShow.

"Our experience in the past eleven years has helped us build on our success to deliver added value for all the participants," said Al Shezawi.

"We expect this year’s edition of the Dubai WoodShow to be one of the finest and  biggest. The recent growth of the wood industry in the region has not only encouraged exhibitors and manufacturers to participate, but also boosted the overall sentiments of the industry," he added.-TradeArabia News Service