Case Construction names new Oman dealer
MUSCAT, December 20, 2016
Case Construction Equipment has appointed International Equipment and Contracting Company (IECC) as its new dealer for Oman, to meet growing demand for construction machinery from contractors, government organisations and rental businesses.
The move comes as major public sector construction projects, rising oil prices and government investment in energy, manufacturing, transportation and utilities, look set to boost the construction equipment market in Oman.
IECC, a Bahwan International Group company, was established in 1985 and has modern facilities in Mawaleh, Muscat, along with depots in Sohar and Salahah.
The company has more than 100 staff with dedicated sales and service teams working in commercial vehicles, earthmoving, construction, industrial and surveying equipment and has become an important player in Oman’s infrastructure development.
IECC said it was committed to sell and support the full range of Case construction machinery throughout the sultanate, including heavy and compact line and the new Case range of motor graders.
The company has a dedicated and knowledgeable workforce, a substantial parts stockholding and fully trained technicians to provide service and maintenance to customers, on their own construction sites or in IECC’s fully equipped workshops in Oman, said a statement from the company.
“IECC is committed to being a dominant player in Oman’s infrastructure through the supply of world-class high-end technology and best-in-class after-sales support,” remarked Sheikh Ahmed Suhail Bahwan, the chairman of Bahwan International Group.
"Since its inception, IECC has catered for the construction sector by supplying various types of construction equipment for road building, bridges and general construction, pipelines and infrastructure projects. IECC is privileged to represent Case Construction Equipment in Oman, reaffirming the trust and value of the relationship that we have had with CNH Industrial Group over the last 10 years," said Sheikh Ahmed.
"We have built strong relationships with construction companies, contractors and rental organisations, by providing high quality equipment backed by excellent after sales support," he added.
On the agreement, Franco Invernizzi, the senior business director for CNH Industrial Africa and Middle East, said: “Case is committed to delivering the highest quality service and support throughout the Middle East and I am delighted that IECC has agreed to become our exclusive dealer for the Sultanate of Oman.”
At an exclusive launch event, IECC displayed a range of popular Case Construction Equipment, including 570T and 695ST backhoe loaders, a SR130 skid-steer, a TX170 telescopic handler and the CX210B crawler excavator.
All of these machines, which are popular in markets throughout the Middle East, will be exhibited to 150 customers and financiers at a product range display at IECC’s Muscat head office in February 2017.
"Together we expect to see strong growth and the development of the Case brand in this important market," stated Invernizzi.
"IECC and Case will become the preferred construction equipment partners for companies working in a range of industry sectors throughout the Sultanate of Oman," he added.
Sheikh Bahwan said while the Oman market has witnessed a challenging period owing to low oil prices, but the market was likely to stabilise next year and move towards gradual recovery by the end of the year.
"IECC will continue to invest in developing high quality manpower through a series of structured training programmes and enhancing our infrastructure through new branch networks and mobile workshops. IECC aims to become a leading service provider by continuously adding value to Case customers," he added.-TradeArabia News Service