Saudi-based Artar Real Estate Development is set to offer a 'virtual reality' trip of its 36-storey Dubai luxury apartment project, Mada Residences, at the Cityscape property expo in Jeddah, Saudi Arabia.

Artar, the real estate development arm of Abdul Rahman Saad Al Rashid & Sons Company, said the state-of-the-art technology being used at the exhibition for the first time will help the company present unique interior views of the tower to Saudi investors at the upcoming event.

Cityscape Jeddah takes place from November 2 to 4 at Jeddah Centre for Forums and Events under the patronage of Prince Misha'al bin Majed bin Abdulaziz, governor of Jeddah.

Visitors to Cityscape Jeddah this week will be able to take a ‘virtual reality’ trip forward in time to inspect luxury apartments in Dubai that have already attracted Saudi investors, said a top official.

The 193 larger than average one-, two-, three- and four-bedroom luxury apartments are scheduled for early delivery in Downtown Dubai in the second quarter of 2018.

“The beauty of the Mada Residences apartments is that they’ve been designed with a big emphasis on liveability, which means a higher level of space and comfort than normal,” explained Artar’s chief executive, Sulaiman Abdulrahman Al Rashid.

"But visitors to the Artar stand at Cityscape Jeddah won’t have to wait that long to see what the finished homes will look like,"  stated Al Rashid.

"By slipping on virtual reality headsets, they’ll be taken on a revealing ‘tour’ of the apartments, thanks to a newly designed mobile app which Artar spent six months developing," he said.

“You can’t capture that in one dimensional images, so we’re using the latest technology to effectively take investors into the apartments and show them what makes these homes special,” he added.

Available to download on both iOS and Android devices, the Mada Residences app means anyone interested in the development can take the property home in their pocket and experience it at a touch of a button.

Artar said it has signed a memorandum of understanding (MoU) with Arab Bank to offer finance solutions for buyers of apartments at Mada Residences, which is a one-minute walk from Dubai Mall, the world’s biggest shopping destination.

A 30-70 payment plan means buyers can delay the bulk of the investment until their new home is completed, it stated.

"On the one hand, we’re committed to giving investors and end users the best value for money in terms of the quality and size of homes that we build, in delivering them on time, and in offering payment plans which ease their financial burden," remarked Al Rashid.

"But we are also constantly looking towards new technology for better ways to showcase what we have to offer as a developer. I’m sure other leading developers will be doing the same at Jeddah expo, just as they did at Cityscape Global in Dubai last month," he added.-TradeArabia News Service