UAE-based Bloom Properties has sold 75 per cent of its ‘Bloom Heights’, a mixed-use project located in Dubai’s Jumeirah Village Circle (JVC) - since its launch four day back, said a top official on the sidelines of Cityscape Global.  

The launch of Bloom Heights marks the Abu Dhabi-based master developer’s foray into the mid-market housing segment in Dubai.

Sameh Muhtadi, the chief executive of Bloom Holding, said: "We are excited with the successful launch of Bloom Heights as well as the tremendous interest shown by investors. We strongly believe that Bloom’s strategy to offer the right product in the right location has resonated well with our clients."

Bloom, he stated, was the only Abu Dhabi-based master developer which had succeeded in entering the Dubai realty market with its Stella Maris project and now Bloom Heights.

Its success is primarily attributed to the quality of Bloom’s offering and its competitive pricing strategy, he noted.

"This also indicates that there is a healthy demand for well-designed and competitively priced projects that serve the needs of the community," he added.

Ideally located in the master community of JVC, Bloom Heights offers easy access to all major roads and will consist of two high-rise towers linked internally by four podium levels.

Scheduled to deliver a total of 686 residential units ranging from studios, to one-, two- and three-bedroom apartments at prices starting from Dh360,000 ($97,984), Bloom Heights is set for completion in early 2019.

“As a developer with a successful track record of several completed projects, Bloom Properties is committed to honouring the trust of our investors by completing the project as per the schedule and in line with highest construction standards,” he added.-TradeArabia News Service