Middle East Traders, a major retailer of high-end products and prominent global brands, is set to launch Turkey’s leading sanitary ware brand ECA Serel at the upcoming gulfBID expo in Bahrain.

The annual show for the GCC’s construction sector is being organised by Hilal Conferences and Exhibitions (HCE) from April 26 to 28 at the Bahrain International Exhibition and Convention Centre under the patronage of HRH Prince Khalifa bin Salman Al Khalifa, the Prime Minister of Bahrain.

Middle East Traders has an established reputation as one of the GCC’s top supplier’s for building and interior materials. It was recently appointed as the exclusive agents of the ECA Serel range of sanitary ware products.

Salman Alkhan, the business development manager of Middle East Traders, said: "GulfBID 2016 plays a major part for the market positioning of our company. We will use the event to introduce Turkey’s leading brand of sanitary ware products, ECA Serel."

The company will also be introducing products such as its new slab construction solution 'Cobiax voided slabs' and Tarkett’s latest flooring solutions along with Tandus carpets at the exhibition.

Welcoming the company, Jubran Abdulrahman, the managing director of HCE, said: "For over 65 years Bahrain’s Middle East Traders have played a major role in the development of the building and interiors sector in Bahrain and the GCC."

"The presence of a company so well regarded in Bahrain at gulfBID will add value to the visitor experience at the expo," he added.

During the show, Middle East Traders will also be conducting two presentations on April 28 (2pm – 3pm) on the new Cobiax voided slabs and Tarkett complete flooring solutions (3pm – 4pm) at the Bahrain International Exhibition Centre.

The gulfBID exhibition takes place in conjunction with two other major shows – gulfInteriors and Gulf Property Show providing the biggest integrated business-to-business showcase for the construction, interiors and property sectors ever to be staged in the Northern Gulf. It is sponsored by Haji Hassan and Kuwaiti Manager Contracting (KMC).-TradeArabia News Service