Milano, exclusively distributed by the Danube Group, has launched the 'Take Me Home' campaign across platforms in the UAE. 

 

The latest campaign is part of an effort to reach out to a wider set of audiences, following reports of heightened spend on sanitary ware and bathroom accessories, said a statement.

 

The campaign participants will be the customers who are looking to renovate their bathrooms, or those who need alternate bathroom fixtures or customers who want to replicate/maintain a consistent lifestyle in their home country, as people tend to spend a considerable amount on sanitary ware and bathroom accessories while visiting their native places. 

 

This apart, customers can save a lot of money as the sanitary and bathroom accessories are four to five times more expensive in their home countries.

 

Anis Sajan, managing director, Danube Group, said: “New building legislation and government targets for carbon footprint are setting the scene for energy and water-saving fittings in bathrooms. We have put together an innovative product line and would like consumers to make an informed decision about what to buy. Our vision is to be the only platform in the Middle East that will match the consumers’ growing want for quality and design.”

 

Due to the rising popularity of concept washrooms and co-ordinated sanitaryware, fittings and accessories, Milano is offering a one-stop shop solution for all sanitaryware and fittings requirements. 

 

The in-store experience has grown in importance, and the brand has established 'mock- up’ areas. - TradeArabia News Service