Elevision, one of the region's leading Digital Out of Home Media Network, said it has officially completed the company's first installation in Abu Dhabi, UAE, at Marina Square in Reem Island.  

This move from the company, which broadcasts news, information and advertisements inside premier commercial and residential towers, comes following the rapid growth of its Dubai network.

Elevision Media has consolidated its position in the UAE’s digital-out-of-home (Dooh) market following the Abu Dhabi expansion, said a top official.

"Today I am pleased to announce that Elevision is live in over 100 of the UAE’s premium commercial and residential towers and is reaching an audience of over 115,000 unique viewers every day," remarked Niall Sallam, the CEO of Elevision Media.

The Dooh media solution inside the elevators of this flagship development has instantly increased Elevision’s network by 14 towers, taking the total number of towers across Dubai and Abu Dhabi over 100, he said.

The digital platform, which broadcasts up-to-the-minute news, information, advertisements and user-generated content, empowers tower management to independently communicate with its tenants in real-time, boosting its customer service.

Three60 Communities, which managing the real estate development, provides services that are designed with the objective of preserving and enhancing its clients' asset value.

The connectivity of Elevision’s dynamic platform allows Three60 to effectively communicate with its tenants and visitors in real-time.

"With our aim to offer a spectrum of community-related services and activities, in line with the UAE’s focus on Smart City connectivity, our partnership with Elevision has provided us with a real-time communication platform, delivering an outstanding customer experience," remarked Imad Namrawi, the director (real estate) at Three60 Communities.

Elevision’s foray into the UAE capital reflects its commitment to growing the company's network across the region with advertisers now being able to reach people in both the emirates.

"The growing popularity of Dooh media with its tactical flexibility is fast becoming a ‘must have’ channel for media buyers and brand managers alike," said Namrawi.

Sallam said: "As the region’s fastest growing Dooh network, Elevision is positioned at the forefront of this burgeoning industry platform and we are excited to be squarely focused on our next phase of expansion as we zero in on our 200 tower milestone."

Phase Two of Elevision’s growth strategy for 2016 involves completing installations in a further 15 to 20 towers in Abu Dhabi, he stated.

Within Dubai, another 50 to 60 towers are in the pipeline, throughout all districts. By scaling up the overall network, Elevision is offering more value to its advertisers who can now reach potential clients across Dubai and Abu Dhabi, he added.-TradeArabia News Service