Dubai Furniture Manufacturing Company (DFMC), a key player in premium mattress segment in the Middle East, has opened the first Serta mattress showroom in Al Ain, UAE.

Located in Al Ain Mall, the showroom will offer Serta’s full range of mattresses and accessories such as pillows, mattress protectors, mattress topers, duvets and linen sets.

Also on display will be Serta's products such as the I-collection and I-series mattresses which are designed to provide customers an extremely comfortable, more supportive and cooler sleep surface, said the company in a statement.

Another highlight will be the microsupport gel-infused visco foam pillows for comfort and support for a sound sleep, it added.

DFMC said it was thrilled with the announcement of new residential and commercial project launches in Al Ain such as the Wahat Al Zaweya and the Al Ghaniema development which will consist of 275 villas for Emiratis as part of the Abu Dhabi National Housing Programme as they are likely to become a potential market for Serta products.

On the launch, CEO Sundar Rajan said: "With lot of developments in and around Al Ain, we feel it is the step in the right direction to expand our network and penetrate into Al Ain market."

"With its strategic location, in Al Ain Mall, customers will now find it convenient to visit the showroom and purchase Serta mattresses and sleeping accessories for a sound and comfortable sleep," he added.-TradeArabia News Service