Nshama, a private developer of integrated lifestyle communities, has unveiled Jenna, the first residential apartments to be developed at its trendy lifestyle project Town Square in Dubai, UAE.

Town Square is located in New Dubai in close proximity to Arabian Ranches Golf Course, Dubai Polo and Equestrian Club and Al Maktoum International Airport, near the site for the World Expo 2020.

The development will feature over 3,000 townhouses and over 18,000 apartments as well as substantial retail, hospitality and commercial space. Town Square has a high land-to-building ratio, with more open spaces for a greener community.

The launch offers the unprecedented opportunity to own homes at affordable price points within the heart of the 31 million sq ft development, said a statement from Nshama.

Among the most premium units in Town Square, Jenna brings a new lifestyle choice for its residents. They will live next door to a new Vida Town Square Dubai hotel, Reel Cinemas cineplex and open-air cinema besides more than 2.5 million sq ft of retail of which over 350 shops and food and beverages (F&B) outlets are located around the Main Square itself.

The size of 16 football fields, the Main Square is highlighted by retail, hospitality and leisure choices that will delight residents, it stated.

In addition to exclusive retail and F&B attractions on the podium level, Jenna homes directly overlook the vibrant Main Square and the central park placing residents in the heart of all lifestyle buzz that defines Town Square, it added.

Announcing the launch, CEO Fred Durie said: "The Main Square is the soul of Town Square, and underlines the trendy new lifestyle that we are bringing to Dubai. Since the launch of Town Square, end-users have been awaiting the launch of residential units within Main Square."

"With Jenna, located right in the heart of Town Square, we are entering the next phase in the development of Town Square," he noted.

"While Jenna are the premium homes in Town Square, the fundamental approach of Nshama to deliver affordable, ‘live life at your price’ homes continues to be the highlight of the new residences too," remarked Durie.
 
"At competitive prices that appeal to professionals and families who seek to move from a rental to own-home model, Jenna offers the most attractive value proposition. The location, the rich amenities that are in close access and the design and interior aspects of Jenna make it one of the most desirable end-use homes in Dubai today," he added.

Nshama is organising a sale on Saturday (September 5) in Downtown Dubai for its new homes that have been competitively priced. The two-bedroom apartments start at Dh749,888 ($204,142).

The developer said it plans to launch new residential projects within Main Square. The earlier launches of townhouses and apartments in Town Square gained overwhelming end-use investor response and construction of the first residential projects in Town Square is currently ongoing as per schedule, it added.-TradeArabia News Service