Renault Trucks inks Iraq partnership deal
DUBAI, June 16, 2015
Renault Trucks has signed up Iraq’s Sunflower General Trading Company as the sole distributor for the French truck manufacturer in Iraq, excluding Kurdistan.
The deal underlines the company's expansion strategy anticipating growth in the country’s heavy-duty industry sector, said a statement from Renault Trucks.
Sunflower General Trading Company is one of the main business partners of the State Company for Automotive Industry (SCAI), and truck distributors in Iraq.
The partnership will allow Sunflower to expand its business and import new and fully completed Renault Trucks vehicles to the country, while continuing its business relationship with the SCAI, Renault said.
The landmark agreement was signed at the headquarters of Renault Trucks in St Priest, France, by Abbas Jasim Mohammed Al Dabbas, CEO of Sunflower General Trading Company, and Bruno Blin, president of Renault Trucks.
Commenting on the deal, Bernard Amiel, business team director of Renault Trucks Iraq, said: “Renault Trucks is already an established and trusted brand in Iraq and our exclusive partnership with Sunflower Company will allow us to further strengthen our position in this developing market.”
“Our goal is to continue improving the service and transport solutions that we offer our Iraqi customers and ensure that they receive the best possible after sales support.”
The deal comes as a new 1,000-sq-m state-of-the-art service centre and workshop in Baghdad is taking shape and expected to open for business in the first quarter of next year.
The facility will service existing Renault Trucks customers based in Iraq as well as new Renault Truck vehicles imported by Sunflower.
The new centre will assist Renault Trucks and Sunflower General Trading Company to service and facilitate a growing aftersales market as well as the existing 2,500 Renault Trucks vehicles in Central and Southern Iraq, said Renault Trucks.-TradeArabia News Service