Soulfull DIFC design ... inspired by core values of the company.
TKI completes UAE restaurant design work
DUBAI, April 7, 2015
Thomas Klein International (TKI), a leading food and beverage consultant in the region, said it has completed the designing of the interiors and the kitchen at the new Soulfull restaurant located in The Emirates Financial Towers, DIFC.
The restaurant, which is the second Soulfull outlet in the UAE, will open later this month.
“We opened our first Soulfull restaurant in Abu Dhabi four years ago, and the opening of the DIFC branch, marks the beginning of our expansion into the UAE,” remarked Tamer Al Ali, the head of operations for Soufull.
Soulfull, he said, was a locally-grown concept and offers diners a choice of fresh and healthy food, without compromising on the taste.
The well-balanced menu offers a unique variety of dishes high in essential nutrients. All dishes on the menu are rated from 3-5 stars which, makes an easier choice rather than counting calories, stated Al Ali.
"We took our time before undertaking this important step to ensure that we can replicate the success we have enjoyed so far. DIFC is a great location to start this journey as it is the work place and home of many young, cosmopolitan and health conscious patrons - the exact crowd we love to serve," he added.
Commenting on the design, Daniel During, the principal and managing director of TKI said, "It has been inspired by the core values of the company: fresh, healthy and creative. Natural and raw materials such as wood, marble and concrete have been used throughout the design, and different shades of green have been used for the upholstery, wall paint and graphics to create a natural and fresh feel."
The wall behind the counter displays the branding via wall-covering graphics, whilst the main wall, fronting the entrance, becomes the focal point of the space exhibiting an art installation designed by architects Paula Palombo and Eric Schall, explained During.
The one-of-a-kind installation is made of several thousand wooden batons extending off the wall, portraying a three-dimensional visual interpretation of an artichoke.
“Our artichoke installation has also inspired the new logo of Soulfull, and all the new brand applications will now follow the artichoke image, thereby reflecting the core values of Soulfull: nutritious, vitamin-filled, fresh, and health-promoting food,” he added.-TradeArabia News Service