Leading luxury real estate developer Damac Properties has launched a world-wide TV advertising campaign for its 55 million-sq-ft Akoya Oxygen master development.

The campaign has been shot on location in Dubai, UAE and Italy with top director Anders Hallberg, said a statement.

Niall McLoughlin, senior vice president, said: “Akoya Oxygen will offer the serene luxury lifestyle in Dubai and it was important as a leading developer to work with the best in the business

“Anders has created a stunning piece of work which brings to life the story of Akoya Oxygen – that green is most definitely the new black.”

The development, which is located off the Umm Suqueim Road extension, will include contemporary residential properties surrounding the Trump World Golf Club, an 18-hole championship golf course, along with a five-star hotel, organic markets, luxury wellness centre, outdoor yoga enclave and retail outlets featuring top brands.

The TV campaign will launch across the Middle East this weekend and be rolled out globally in the coming weeks, said the statement.

The shoot features iconic images of the city, from the Dubai International Airport, Dubai International Finance Centre (DIFC) and Park Towers. - TradeArabia News Service