Dubai Properties Group (DPG), a member of Dubai Holding, said it is seeing a significant increase in demand for its built-to-lease communities throughout Dubai.

The increased demand is the direct result of DPG’s comprehensive six-week-long campaign to promote its built-to-lease communities across Dubai, a statement said.

DPG has received thousands of calls each week driving hundreds of visits to the community’s site offices daily, it added.

The comprehensive campaign was rolled out earlier this month across various marketing channels including the radio, print, digital, online and outdoor platforms.

“The demand for apartment and villas in our communities reflects the new market requirement for quality and affordability,” said Khalid Al Malik, group chief executive officer, DPG.

“DPG’s diverse real estate offering is focused on delivering sustainable communities that offer an enhanced lifestyle in diverse neighbourhoods and in every price range. The leasing campaign has been instrumental in featuring the breadth of our portfolio and has drawn thousands of new residents to our communities,” he added.

The leasing campaign features eight of DPG’s diverse communities located across Dubai including Jumeirah Beach Residence, a beachfront development, Layan, a Mediterranean-themed desert oasis in the heart of Dubailand, and Shorooq, a popular residential community in Mirdif, among others. – TradeArabia News Service