Abu Dhabi-based ADS Securities (ADSS) said it has launched an innovative and game-changing new service, Prime, which is designed for professional and high-net worth FX, currency, and bullion traders.

Prime will provide institutional standards of pricing, service and trading support to investors from the UAE, GCC and in all major markets.

Commenting on the announcement, Philippe Ghanem, managing director, ADS Securities, said: "We have established a highly successful and growing business for institutional clients. We provide some of the best prices and spreads in FX and bullion, in any market."

"Up until now our service has only been targeted at banks, funds and corporates, so we have developed Prime so that professionals can trade on the same high quality Forex systems, we offer our institutional clients."

"This will be the first time individual investors will have access to the liquidity and trading opportunities that Abu Dhabi and ADSS already provides to global financial institutions," he noted.

The new Prime service provides access to 24/5 trading, as well as GCC currency trading on Sundays.

For an initial account opening deposit of $10,000, for ADSS MT4 platform, or $25,000 for ADSS Trader, clients will benefit from a range of benefits including access to the same levels of global liquidity provided to institutional clients; access to sales traders for support and insight; to courses and training at the ADSS Trading Academy; to ADSS proprietary market sentiment analysis; and peer-to-peer trading analysis provided by FXStat to develop trading strategies.

"Over the past twelve months we have set and pursued very aggressive targets to continue to offer the best trading experience for all our clients – today with Prime we are taking this one step further by providing bespoke tailored services and tools for professional clients," said Ghanem.

"As an Abu Dhabi-based independent online and offline platform we are looking to partner with clients to help them create the returns they are looking for," he added.

According to Ghanem, high volume professional traders will also be invited to join Prime Elite, which offers further benefits including lifestyle promotions; 1-2-1 briefings with the ADS Securities chief market strategist; an assigned senior trader and access to an exclusive VIP Majlis trading floor.

The service will be open to any client who deposits more than $200 million or who trades more than $500 million a month.

“Professional FX and bullion traders can benefit from trading with a world class hub, based in Abu Dhabi rather than dealing with a regional office which refers all business decisions back to a head-office in London or New York,” remarked Marc Aspinall, Global head of sales, ADS Securities.

"This means ADSS Prime customers enjoy better latency as trades are executed regionally and not pushed to a primary server several thousands of kilometres away," he stated.
 
"We are also looking for our clients to be successful, their success will mean that we are successful.” he added.-TradeArabia News Service