The Dubai Financial Market (DFM) has launched its new corporate identity to reflect its strategic direction and growth and prepare the exchange for a new era of sustainable growth.

One of the fastest growing exchanges in the Mena region over the last decade, DFM said the evolutionary corporate identity has been inspired by its drive to maintain the leading position and proactively respond to the mounting challenges in business.

The DFM’s new slogan “Connecting Liquidity”, underlines the exchanges commitment to connect liquidity across all its actions, leveraging advanced technology and best practices to continually drive market growth and trading volume.

The Dubai exchange said its board had endorsed the new vision and mission of the exchange in September.

DFM said its new corporate Vision is to be ‘The World Class Regional Marketplace’, with the mission to ‘offer stakeholders innovative services in conducting trading, clearing, settlement and depository of securities, in an efficient, transparent and liquid environment’.

The new Vision and Mission are summarized by five key values which govern the exchange’s behavior internally and externally including: Transparency, Efficiency, Confidentiality, Innovation and Integrity.

Essa Kazim, managing director and CEOof DFM said: “Our corporate identity is inspired by the outstanding success over the last decade and the commitment to building upon our achievements to materialize the Government of Dubai‘s vision to transform the emirate into the leading financial hub across the Mena region.

Based on this vision, the new corporate identity is driven by unrestricted ambition and commitment to international excellence, Kazim stated.

"Our slogan “Connecting Liquidity” encapsulates the essence of our personality as a world-class regional marketplace. It underpins our fundamental approach to providing a vibrant exchange characterized by liquidity, innovation and strategic partnerships,” he remarked. 

“Meanwhile, our new logo is purely symbolizing what Dubai and DFM stands for as we are deeply committed to our roots whilst looking forward to the future with confidence, open minds and optimism," he added.-TradeArabia News Service