Mashreq Bank, a leading financial institution in the UAE, has announced the appointment of Sridhar Iyer as head of Marketing and head of Mashreq NEO.

Prior to joining Mashreq, Iyer held a number of senior positions with Citibank and Lloyds Bank in India and the UK. He first joined Citibank in 1996, where he was responsible for setting up their e-commerce business before becoming the Digital Banking Head for Citibank India in 2003.

An MBA holder from the Indian Institute of Management in Bangalore (IIMB), Iyer has also worked for Citibank in London, where he undertook a variety of senior roles for EMEA before joining the Lloyds Banking Group UK. Subsequently, he re-joined Citibank India as head for Digital Banking and Innovation Council.

Subroto Som, executive vice president, Head of Retail bank, said: “It is a pleasure to welcome Sridhar Iyer to Mashreq Bank. He will be responsible for our marketing and for leading Mashreq NEO. With his strong skillset, wealth of experience and passion for digitization in the banking industry, I am certain that he will help Mashreq achieve its long-term strategic goals of innovation through digitization in order to better serve customers.”

“I am excited to be joining Mashreq, as my passion for digital transformation fully aligns with Mashreq’s strategy of continuous digital innovation,” said Iyer.

“I look forward to building and offering simple, intuitive and compelling digital services that will make banking speedy and secure for our customers. Mashreq is one the most respected financial institutions in the UAE and I am proud to be a part of this journey of constant innovation.” – TradeArabia News Service