Emirates NBD, a leading financial institution in the region, was named ‘The Best Retail Bank in the Middle East’, and ‘The Best Retail Bank in the UAE’ at the recent The Asian Banker's International Excellence in Retail Financial Services 2018 Awards.

 Liv., Emirates NBD’s digital lifestyle bank for millennials was recognised as ‘The Best Digital Bank in the Middle East’ only one year into its operations. Emirates NBD was also honoured with ‘The Best Internet Banking Application’ award internationally at the awards ceremony held in Malaysia recently.

Suvo Sarkar, senior executive vice president & head - Retail Banking & Wealth Management, Emirates NBD said: “We are truly honoured to be recognised, for the third time in recent years, as the best retail bank in the region at the prestigious Asian Banker awards. This is a recognition of our commitment to make banking simple, hassle-free and easily accessible for our customers. Our digital platforms continue to lead the market helping customers track their finances, pay bills, transfer money or apply for new products easily and round the clock.”

Liv., Emirates NBD’s mobile-only bank, won recognition as the Best Digital Bank in the Middle East only a year after it began operations, for its unique proposition built for the UAE’s growing millennial customer segment. Liv. provides an intuitive banking experience for customers including instant account opening from smartphones, fund transfers through social media channels, carrying out bill splits with friends, tagging expenses to better manage financials, international 60-second remittances as well as curated daily feeds of selected deals and happenings in the UAE personalised to their preferences.

“We are overwhelmed by the customer response to Liv. since its launch a year back, and this recognition. We will continue to enhance Liv.’s portfolio of products and services, implementing innovative solutions that will cater to the evolving needs of a younger, digital-first population to provide a fun, social and intelligent banking experience,” said Jayash Patel, head of Liv. – TradeArabia News Service