Gulf International Bank (GIB), a pan-GCC universal bank that specialises in corporate and investment banking, has unveiled its new corporate identity to mark 40 years of its success.

GIB is owned by the governments of the six Gulf countries, with Saudi Arabia’s Public Investment Fund being the primary shareholder.

The unveiling of the new identity was held in the presence of top bank officials at a special ceremony in Riyadh, Saudi Arabia.

The brand identity reflects the core of the bank’s new strategy and its board’s vision for the GIB to be the preferred financial services partner in delivering innovative solutions to its customers, said a statement from the bank.  

With the bank’s expansion and diversification approach, the new brand will serve as the trademark for all of GIB subsidiaries and representative offices in the Arabian Gulf and the rest of the world, it added.
 
Speaking at the launch, CEO Abdulaziz Al Helaissi said: "As part of a GIB strategic review, we identified a need to refresh our brand and visual identity. The bank has grown steadily over the past four decades to deliver bespoke financial services."

"With a strong unified brand identity and an exciting programme of change implementation ongoing, we are better positioned than ever to maintain our leadership in the provision of bespoke international banking services, helping our clients thrive by working together,"
noted Al Helaissi.

Through 40 years of growth and achievements, GIB has always embraced progress and development. This is now personified in a refreshed brand, designed to complement our strategic ambitions in a challenging financial environment, he added.-TradeArabia News Service