Dubai-based bank Emirates NBD has launched a new tablet banking app for its workers that aims to reduce the waiting and transaction time of customers at its branches.

The tablet banking app will enable branch service ambassadors, acting as ‘Timesavers,’ to fast track customers from the queue and service specific requests instantly on the tablets using the customer’s digital signature for verification to process transactions, said a press statement.

The app offers branch personnel a full view of all active branch tokens with information on waiting times per customer, as well as customer profile and the purpose of the visit. It is enabled to perform a range of transactions including balance enquiry, statement or account authentication, cheque book requests, debit card replacement requests, checking online and mobile banking registration status and reassigning tokens to the Private Banking branch for business opportunities, among other services, the statement added.

The app has currently launched at the bank’s branches in Al Barsha, Jumeirah Lake Towers, Al Quoz, Al Qusais and Sharjah City Center with the plan to roll out to a majority of the branch network over the coming months.

Suvo Sarkar, senior executive vice president and group head of retail banking and wealth management at Emirates NBD, said: “The app is a leap forward in customer experience within the UAE’s retail banking sector. The first of its kind, it is completely secure and reduces waiting time for customers on certain transactions while providing branch personnel, our Timesavers, the opportunity to educate customers on using and optimising their digital banking accounts.”

Pedro Sousa Cardoso, head of multichannel and CRM at Emirates NBD, added: “The way forward in banking or any industry today is digitalisation and we want to engage and educate our customers in that process. We save their time and offer a seamless experience and that is a great measure of success of Emirates NBD’s customer centricity.” – TradeArabia News Service