CrediMax has launched a value-packed MasterCard credit card in partnership with Lulu Hypermarket, a leading hypermarket and department store chain in the GCC.

 

The first-of-its-kind co-branded card ‘Danat’ markets the latest innovative payment solution from Credimax, said a statement.

 

The unveiling of the credit card took place during a press conference held at CrediMax's premises where the features and benefits of the card were jointly revealed to all members of the press and guests of both entities by Yousif Ali Mirza, chief executive of CrediMax and V Nandakumar, chief communication officer of Lulu Group and Juzer Rupawala, regional director of Lulu Hypermarket.

 

"This collaboration reflects our joint commitment and underlines our continuous efforts to strengthen our market share in the card and retail industry in the Kingdom of Bahrain," said Mirza.

 

”The idea behind this partnership is simple; bring high-end products and services to our loyal customers."

 

"The card industry witnesses an increasing amount of co-branding across various industries; similarly, we saw this as an opportunity to launch a product to fulfill the growing needs of consumers in the Kingdom of Bahrain. The benefits provided by this partnership include cash-backs, discounts and rewards and undoubtedly an overall improved customer experience," added Mirza.

 

"The ‘Danat’ card is designed to match customer lifestyle and financial expectations. Shoppers can look forward to having exclusive offers, priority services and a host of other privileges which will come with Danat card,” Rupawala added. 

 

The card holders will also have 24 hours access to online banking services, telebanking and customer service, said the statement.

 

The card will also be accepted worldwide making travel easier. In addition to the card features and benefits, customers can also look forward to year round offers, sales, cash backs and discounts at Lulu, it added. - TradeArabia News Service