SWIFT, the financial messaging provider for more than 10,000 financial institutions in 212 countries and territories, has appointed Fineksus, a software and professional services firm, as business partner for the Middle East and Turkey.

SWIFT business partners are an extension of SWIFT, and provide tailored, expert commercial support to specific customer groups in key markets. They work to meet the requirements of SWIFT customers across a broad range of products and services, and are selected based on their depth of local market expertise and presence, and their relationships with the community.

Business partners are aligned with SWIFT’s strategy, and working with these partners will make it easier for SWIFT customers to get access to the specific commercial support they need.

The efforts of SWIFT business partners are coordinated and overseen through SWIFT’s global partner framework, ensuring that SWIFT customers around the world can benefit from the same high-quality service.

Sido Bestani, head of Mena and Turkey, SWIFT, said: “SWIFT is committed to growing its presence in this region and in addition to offering new products and services we recognize that it’s important to maintain close customer relationships. Partners are essential to complement our reach and to ensure we maintain the highest standards of customer service.

“SWIFT and Fineksus have a close working relationship and they have a proven track record. We appreciate the high standard of services, commitment and professionalism of Fineksus and look forward to strengthening our relationship even further.”

Baran Ozer, regional manager, Fineksus, said: “Fineksus is delighted to be Business Partner for SWIFT covering the Middle East region. The appointment as Business Partner extends the portfolio of SWIFT products and services that we can offer to customers and also extends our reach across the region. This generates real opportunities for both partners and we remain committed to work closely with SWIFT in order to provide a high quality of services to SWIFT customers.” – TradeArabia News Service