A one-stop online shop, where consumers can compare, select and buy insurance products from their PC, has been launched in the UAE.

InsureMe.ae is the first and currently the only insurance comparison website in the UAE for purchasing insurance online, a statement said.

The website promotes a competitive market place for insurance products, it added. This in turn encourages insurance companies to continuously improve and develop their products for the benefit of the customer.

Customers simply enter their details and InsureMe.ae will provide the top offers within seconds. It is then a simple matter to select and instantly buy the best suitable deal.

InsureMe.ae does not only serve the mass consumer market, it also offers insurance companies a way to optimize and personalize their products while still being competitive, the statement said.

Sanjay Tolani, director of Goodwill Brokers and a pioneer in the UAE insurance industry, decided to team up with NetInsure, a service and technology company to develop the InsureMe.ae brand.

“When we first met with NetInsure we sensed the enormous opportunity. NetInsure is the exclusive distributor of Polaris software, which aims to improve efficiency and reduce the costs of transacting insurance business,” said Tolani at the official launch yesterday (June 20).

“It allows the creation of innovative products and considers risk-mitigating factors for better pricing. The current market practice is that customers who represent a high risk to the insurer are priced similar to low risk customers. Valuation and assessment of risk needs to be applied to balance out this unfair pricing practice and Polaris Software does just that,” he added.

Gordon Robertson, partner of NetInsure, said: “When you are looking to purchase an item, you want to make sure that you are getting the best deal possible.”

“This is where InsureMe.ae comes into play.  It’s a win for the consumer and a win for the insurance companies and we are proud to be the first bringing a true comparison platform to the market in the UAE.”

In the initial stage, online customers will be able to get free online quotes for personal insurance products like car, travel, and home insurance. A few other products are already in the pipeline and soon all sorts of insurance and associated products will be made available online on InsureMe.ae, a statement said.

“We believe that the online consumer is mature and can make an informed choice of the diverse products and benefits. We are giving the customers the tools and empower them with knowledge so they can select what is right for them,” Tolani said.

The InsureMe.ae brand will also aim to positively impact its community. It discusses augmented issues against the traditional insurance products and promotes road safety, ideas for living a healthier lifestyle and encouraging a better work-life-balance. – TradeArabia News Service