Emirates Money, a consumer finance company and subsidiary of Emirates NBD Group, has launched commercial vehicle financing for fruit and vegetable traders in the Al Aweer area in Dubai.

The initiative is being led by Emirates Money, in conjunction with Refrigerated Transport Systems, a leading distributer of refrigerated transportation vehicles.

“One of the major challenges faced by those in the perishable goods business is safe transportation of goods, due to prevailing high temperatures in the region. We therefore saw the potential to provide vehicle financing and ongoing support to fruit and vegetable traders in The Central Fruit and Vegetable Market in Al Aweer, many of whom are self-employed or SMEs,” stated Vikas Thapar, general manager, Emirates Money.

With Dubai firmly established as a strategic regional hub for importing and re-exporting of perishable goods, tens of thousands of trucks pass through Al Aweer each year, Dubai’s main fruit and vegetable market. Al Aweer houses hundreds of individual businesses, including many of the UAE’s direct importers. This range of vehicles with refrigerated units will safely transport perishable foodstuffs including, meat, fish, and other grocery products that need to be maintained at optimum temperature levels.

For this initiative, Emirates Money and Refrigerated Transport Systems have jointly set up a display in Al Aweer, showcasing a range of perishable goods vehicles with different sizes of refrigerated boxes installed. The display will be open to the public at The Central Fruit and Vegetable Market in Al Aweer from May 1 to 7, between 9am and 8pm.-TradeArabia News Service