Amman-based Jordan Islamic Bank has unveiled its new corporate identity and logo as part of its plans to enhance the Islamic banking experience in the Arab region.

Unveiling the logo at a recent press conference, Adana Ahmad Yousef, Bank CEO and member of the board of directors for Al Baraka Banking Group, said 'The new identity and logo reflects the bank's image as a state-of–the-art banking facility that understands the ever-changing demands of the banking industry and strives to meet these demands and foster a long and undeviating partnership with its customers.'

The two colors; red and yellow, along with the unique design inspired by the authenticity of Arabic and Islamic calligraphy, are combined together to symbolize the quality, diversity and ingenuity of Jordan Islamic Bank, he explained.

'The new Logo is a vibrant manifestation of Jordan Islamic bank unmatched ability to translate its customers needs and demands into an extensive array of first class services,' Yousef added.

The press conference, which was held at the at Le Meridian, Amman, was attended by Jordan Islamic Bank vice chairman and general manager Mousa Abdul Aziz Shihadeh in addition to a number of top officials.

Shihadeh pointed out that the launch comes in line with Jordan Islamic Bank vision and Al Baraka Group's plans to enhance the Islamic banking experience in the Arab region and the world.

He also stressed that having a unified corporate identity will give Jordan Islamic bank the opportunity to offer an added value to customers and enhance transparency and communication to ensure customer satisfaction. 

The bank officials later highlighted the bank's recent achievements including its recent 'best global Islamic retail bank' award and the best Islamic bank group in Jordan for 2010, by World Finance Magazine- London.

The bank was also selected by Global Finance Magazine as the best Islamic financial institution in Jordan for 2008 & 2009, for its significant contribution to the growth of Islamic Finance.-TradeArabia News Service