National bank of Kuwait (NBK), the leading bank in Kuwait and highest rated in the Middle East, has launched a first of its kind salary acquisition campaign designed to reward new salaried customers who transfer their salaries.

Entitled “What would you do with KD 5000 ($17,400)?”, the campaign will select one winner on a weekly basis for a total of eight grand cash prizes (KD5,000 each) over a period of three months.

Customers who chose to transfer their salaries in the first month of the campaign were interviewed via viral video at the various malls and gave testimonials regarding what they would do with a lump sum of KD5000.

Responses were enthusiastic and varied from the practical to the aspirational, such as the desire to finance a wedding, furnish their new home to purchasing a luxury watch or putting a down payment on the car of their dreams.

The three-month period salary transfer campaign was launched on March the 7 and will until June the 3. – TradeArabia News Service