Adnoc Distribution, Etisalat in digital signage dealAdnoc Distribution, the UAE’s largest fuel and convenience retailer, has signed an agreement with Etisalat Digital for a cloud-based digital signage advertising network, a media report said. This digital signage projec More… |
Ad blockers pose threat to digital advertisingMore than 60 per cent of consumers are aware of several options for removing ad blockers, which signal a serious and growing threat to the digital advertising industry, a new Accenture report says. Ad blockers are technological me More… |
Global digital ad spend to hit $1bn in 2 yearsGlobal digital advertising spend is growing at 37 per cent per annum, and is projected to reach a whopping $1 billion in 2017, according to a report by Middle East Communications Network (MCN). But the regional digital advertising More… |
Digital advertising defies downturn in BritainAdvertising spending on the internet jumped 12.5 per cent in Britain last year, defying a flagging economy as companies battled to reach consumers spending more time on smartphones and tablet computers. The Internet Advertising Bu More… |
Zain Bahrain official at key conferenceZain Bahrain’s e-marketing project manager Ali Ahmed Sabkar participated as speaker at the panel discussion at the “Digital Advertising World Middle East Conference – The Internet Show 2011”, held recently in Abu Dhabi. “There has been a p More… |
Microsoft sees strong online ad growthDigital advertising will continue to grow strongly for the next four to five years, driven by online video and emerging markets, a Microsoft executive said on Wednesday. The rise of mobile devices such as computer tablets and smartphones i More… |