Zain Bahrain’s e-marketing project manager Ali Ahmed Sabkar participated as speaker at the panel discussion at the “Digital Advertising World Middle East Conference – The Internet Show 2011”, held recently in Abu Dhabi.

“There has been a phenomenal growth in social media and people are now becoming aware of its reach among the masses,” said Sabkar.

“At the conference we aim to spread more knowledge on how to build a profitable future with digital advertising by reaching a wider audience and driving more business in this sector. I also focused on leveraging on the right opportunities in digital marketing to deliver on changing consumer needs and translating trends to campaigns using innovative digital ad strategies,” he added.

Social media is one of the most dynamic industries today and its influence and power is increasing manifold with the passage of time. Zain Bahrain is well-aware the growth this media is going to experience in times and is dedicated in making its presence strong not just in Bahrain but in the region as well, Sabkar said.

Sabkar is the co-founder in associations such as Marketing@Bahrain, Bahrain eMarketing Society, Bahrain Society for Giftedness & Creativity and is also the president of the Social Media Club Bahrain.  –TradeArabia News Service