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Pepsi marks World Emoji Day with new videoPepsi has launched a new PepsiMoji-filled video to demonstrate how the global language emojis can be used to communicate in ways that traverse boundaries in celebration of World Emoji Day on July 17. Pepsi has taken emojis offline More… |
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PepsiCo tops expectations, despite flat volumePepsiCo is using pricier products to help drive up sales. The snack and beverage maker said yesterday that revenue rose for each of its Frito-Lay North America and PepsiCo Americas Beverages units during the second quarter, despit More… |
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Pepsi, Lays launch Ramadan campaignPepsi and Lays have launched their Ramadan campaign across the region through the exclusive video clip featuring the voice clip featuring the voice of Emirati singer Hussain Al Jassmi. Starring celebrities from old and new eras su More… |
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PepsiCo wins partnership with UEFA Champions LeaguePepsiCo’s flagship brands Pepsi, Pepsi Max, Lay’s and Gatorade are joining forces with the UEFA Champions League as PepsiCo signed a new partnership with the European club football tournament. The agreement will offici More… |
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Pepsi backs Arab Idol winner to produce videoPepsi Middle East and Africa is supporting the first music video of Hazem Sherif, the winner of Arab Idol, in a move to contribute to the music industry by supporting and empowering emerging talents of the region. “Supportin More… |
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Bustan Al-Wataniya in deal to sell distribution rights of SSFLBustan Al-Wataniya, a leading distributor of fast moving consumer goods (FMCG) in Kuwait and a subsidiary of Towell International Holding, has signing a deal that stipulates selling the distribution rights of a range of food products owned More… |
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Kuwaiti family mulls sale of Americana groupKuwait's billionaire al-Kharafi family is looking to sell Americana, one of the Middle East's largest food companies, and has hired bankers to explore a deal, four sources familiar with the matter told Reuters. There is no More… |
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Equity firm buys into Algerian Pepsi bottlerAfrica-focused investor Emerging Capital Partners (ECP) said it is buying 33 per cent of Atlas Bottling Corp, an Algerian firm which bottles PepsiCo Inc's drinks. ECP is buying the stake from Group Mehri, a prominent Algerian More… |
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Saudi council says $800m Pepsi deal 'illegal'The SR3 billion ($800 million) PepsiCo franchise deal by the National Bottling Company, a division of Ahmad Hamad Al-Gosaibi & Brothers, has been termed illegal by the Competition Council of the Ministry of Commerce and Industry, a report sa More… |
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Pepsico launches Eid gift drive for needy kidsPepsiCo has launched a new campaign that will deliver a message and gift to a needy child during Eid. The participants in the Atta ‘Yalla Give Now’ campaign can write a personalised happy message online and choos More… |
