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Nielsen names new media product headThe Nielsen Company has appointed Steve Hasker as the new president, Media Product Leadership and Advertisers Solutions unit, effective November. Hasker will be based out of Nielsen’s New York head office. Hasker is currently a partner at More… |
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Jeeran signs up for Nielsen's solutionsJeeran, one of the largest Arab blogging community, has signed up for Nielsen’s Market Intelligence, the leading online measurement solution for the Middle East and North Africa region. Launched in 2000, Jeeran is the first Arab web hostin More… |
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Nielsen and Facebook form strategic allianceThe Nielsen Company and Facebook have entered into a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products. The alliance combines Facebook’s global consumer reach with Nielsen’s market More… |
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Dubai Media City to hold workshopDubai Media City will host a workshop titled ‘Anywhere, Anytime Media Measurement’, to highlight the latest developments in media evaluation and its role in the regional industry. Organized in partnership with The Nielsen Company, a leadin More… |
