The Nielsen Company has appointed Steve Hasker as the new president, Media Product Leadership and Advertisers Solutions unit, effective November.

Hasker will be based out of Nielsen’s New York head office. Hasker is currently a partner at McKinsey & Company’s global media, entertainment and information practice.

In this new position, Hasker will direct strategy and development of Nielsen’s media products and services, including measurement of television, online, and mobile media as well as the company’s ongoing innovation around cross-media measurement.

Hasker will also oversee Advertiser Solutions, a new business unit that delivers on Nielsen’s mission to help advertisers deliver the right messages to the right consumers, and improve marketing effectiveness and return on investment.

“This appointment, as well as the creation of Advertiser Solutions, is a significant next step in Nielsen’s continued delivery of insights into the ‘connected consumer.’ Our focus remains on adding value for clients looking for their most profitable sources of demand, powered by Nielsen’s unique capabilities and intellectual property,” said Nielsen’s chief David Calhoun.

Hasker is a regular guest lecturer at Columbia University, and his research into the influence of social networks on consumer behavior has been published in the Harvard Business Review. His writings on digital and online business models and marketing have been featured in the McKinsey Quarterly.-TradeArabia News Service