Jeeran, one of the largest Arab blogging community, has signed up for Nielsen’s Market Intelligence, the leading online measurement solution for the Middle East and North Africa region.

Launched in 2000, Jeeran is the first Arab web hosting community, whose vision is to provide Arab users with the latest web technologies and the means to communicate and connect.

It is currently the largest site in the Arab world for consumer-generated media. Jeeran is currently expanding its services in North Africa with the release of its French interface, said a statement from Jeeran.

Jeeran’s subscriptions will provide insights into the competitive online landscape through independent, near real-time performance ranking and audience demographic profiling of audited Web and Mobile sites and Video Streaming activities, it said.

The Nielsen service tracks unique browsers, page impressions, frequency and session duration and other metrics to build a comprehensive picture of actual domestic and global traffic to audited websites.

“We believe Nielsen’s measurement products deliver exceptional value to the agencies and their clients. The reach of Nielsen will help deliver Jeeran’s audience to customers on a global scale,” said Omar Koudsi, CEO and co-founder of Jeeran.-TradeArabia News Service