Nolte Küchen, Germany’s leading premium kitchen brand, opened its flagship showroom at Eiffel Building 1 on Sheikh Zayed Road in Dubai, giving homeowners and industry professionals direct access to its kitchen design expertise and services.
The launch follows Nolte’s establishment of direct UAE operations in 2025 through Nolte Kitchens LLC, a subsidiary of Nolte Küchen Germany. The showroom provides a base for retail growth and closer engagement with developers and design partners, complementing its project business in Dubai’s premium residential market, where Knight Frank recorded 412 home sales valued at $10 million or more during the first nine months of 2026.
Centred around the theme of ‘Mastering Nature’, the opening featured four zones, Flame, Terra, Aqua and Stone, inspired by natural elements that shape everyday kitchen rituals.
As guests explored the showroom’s collections, materials and design features, they experienced how Nolte Küchen combines these elements with nearly seven decades of German engineering and precision.
The grand opening was attended by senior leadership from Nolte’s German headquarters, including Maren Schmitt-Nolte, Chairwoman of the Advisory Board of Nolte Group; Georg Konrad Nolte, Chairman of the Supervisory Board of Nolte Group; Torben Leonhard Karasek, Managing Director of Nolte Holding International; and Heiko Maibach, CEO Sales & Marketing, Nolte Küchen GmbH & Co. KG.
They were joined by Sherif Abou El Naga, Vice Consul, Deputy Head of Visa Section of the Federal Republic of Germany in Dubai; Daniela Calligaro, Director, Dubai Office & Regional Membership, German Emirati Joint Council for Industry & Commerce; Jamal Ramadhan Bin Marghoob, VP Clients and Community Relations, Dubai Silicon Oasis (DIEZ); and senior representatives of Dubai’s real estate sector.
On the launch, Maren Schmitt-Nolte, Chairwoman of the Advisory Board of Nolte Group, said: “What started as a family business in Germany has grown into an internationally well-recognised brand, represented by dedicated people and trusted partners around the world.”
“Last year, we took an important strategic decision to take full responsibility for our presence here in the UAE market. This decision reflects our confidence in this market, our belief in the people who have built our business here and our ambition to continue growing together,” she stated.
The German group said as part of its multi-year AED25 million investment plan, the 450 sq m flagship is the brand’s only directly owned and operated showroom in the UAE. Designed as a Connection Hub, it offers access to in-house specialists and a space for architects, designers and developers to meet, work and exchange ideas.
The displays feature Nolte Neo, Nolte and Express across five kitchens, two spas, one laundry and one living room, spanning different styles, specifications and price points.
In-house designers provide personalised consultations based on lifestyle, space and budget, supported by materials and planning systems, live 3D kitchen visualisation and appliances from international brands. Visitors can access support from concept through installation and learn about Nolte’s FSC- and PEFC-certified materials.
“Over the past decade and a half, we have expanded our footprint across more than 30 countries in the Middle East, Asia and Africa, establishing ourselves as the leading German kitchen brand in the region,” remarked Selva Kumar Rajulu, Managing Director & Senior Vice President – Middle East, Asia & Africa at Nolte FZE.
“Through this growth, Dubai has remained the centerpiece of our operations,” he stated. “Taking direct control of our UAE market presence has brought us closer to our clients, projects and partners. The opening of our flagship showroom marks another important milestone in this journey,” he added.-TradeArabia News Service
