Emirates Skywards, the loyalty programme of Emirates and flydubai, has partnered with Majid Al Futtaim's SHARE rewards programme to connect shopping, lifestyle experiences and travel through a new points conversion arrangement.

The partnership allows members to link their accounts through the SHARE and Skywards Everyday apps and convert rewards between the two programmes, providing greater flexibility in earning and redeeming points.

Under the agreement, Skywards members can convert five Skywards Miles into one SHARE point, while SHARE members can exchange two SHARE points for one Skywards Mile. Conversions range from 2,000 to 150,000 points per transaction.

The collaboration connects two major regional loyalty networks. SHARE has more than 16 million members across the UAE, Saudi Arabia, Egypt, Oman and Kenya, offering rewards across more than 5,000 stores, brands and experiences within Majid Al Futtaim's portfolio.

Meanwhile, Skywards Everyday connects approximately 40 million members with hundreds of participating retail, dining and lifestyle brands across the UAE, including noon Food, Costa Coffee and BinSina Pharmacy.

The agreement was signed by Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, and Darren Taylor, Senior Vice President of SHARE Rewards and Customer Solutions at Majid Al Futtaim.

The partnership aims to expand rewards opportunities by allowing members to use their points across shopping, dining, lifestyle and travel experiences.

Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards, said:“We are delighted to partner with SHARE by Majid Al Futtaim to bring even more value and flexibility to our members. As we continue to expand Skywards Everyday, we are creating more opportunities for members to engage with Emirates Skywards through the brands and experiences that are part of their daily lives. Members can now access a wider choice of rewards by seamlessly converting SHARE Points to Skywards Miles and vice versa, unlocking the benefits of two of the UAE's leading loyalty programmes."

Darren Taylor, Senior Vice President, SHARE Rewards and Customer Solutions, Majid Al Futtaim, said: “Our customers don’t think about shopping, dining, entertainment and travel as separate parts of their lives, and neither should their rewards. SHARE is about connecting those everyday moments and making each one more relevant and rewarding. SHARE today connects more than 16 million members across the region, bringing together shopping, dining and entertainment into one connected network. By connecting SHARE with Emirates Skywards, we are extending that value further into travel. A weekly Carrefour shop, a visit to VOX Cinemas or a day at Ski Dubai can now take you closer to your next Emirates or flydubai journey, while the Miles you earn through travel can unlock more of the experiences you enjoy with Majid Al Futtaim.” -TradeArabia News Service