HotelREZ Hotels & Resorts has reported strong full-year results and continued global expansion, reinforcing its position as one of the largest privately held hotel groups by key count.
Revenue increased 18.6% year over year, driven by resilient demand in the upscale independent sector and deeper engagement across distribution, representation and technology services.
Global RevPAR rose 9.8%, supported by gains in average daily rate and occupancy across multiple regions.
Proprietary SaaS distribution contribution grew, bolstered by stronger GDS performance and expanded strategic partnerships. System size increased 8%, reflecting organic growth and strong market reputation.
HotelREZ maintains a structured brand architecture that preserves independence while enabling progression.
Best Loved Hotels provides global visibility for independent properties, while around 350 hotels qualify for the Elegant Hotel Collection, a defined luxury and upscale segment offering enhanced distribution and access to high-net-worth demand.
The company’s net-new commercial pipeline remains robust, spanning multiple regions and segments, with opportunities added only once contracted. Continued investment in proprietary SaaS, connectivity, data analytics and automation supports scalable delivery.
Leadership appointments across growth, the Americas, customer functions and global brand marketing further strengthen geographic expansion across Europe, the Americas and Asia Pacific.
The company supports more than 2,500 independent hotels, aparthotels and regional groups worldwide, representing approximately 222,500 rooms, with 56% fully integrated across its core service suite.
Portfolio retention exceeds 90%, with many partners working with HotelREZ for over 21 years.
Mark Lewis, CEO of HotelREZ, commented: “Supporting more than 2,500 hotels globally, we have built a scaled, independent-first platform focused on measurable performance, quality, service excellence and disciplined growth. Our approach is resolutely customer-first: helping hotels grow profitably without compromising their brand identity. Technology — including the thoughtful and responsible application of AI — enables this, driving efficiency, deeper adoption and sustainable value creation for both our members and the wider platform. Our entrepreneurial approach and ability to adapt ensure our hotels continue to gain competitive advantage.” -TradeArabia News Service
