Ali Abdulwahab Al Mutawa Commercial Company (AAW) has announced the reopening of its Rimowa boutique at The Avenues Mall in Kuwait, unveiling a refreshed retail concept that reflects the brand’s German design heritage while offering an elevated shopping experience for customers.

The boutique’s façade reflects Rimowa’s iconic design codes, featuring a refined terrazzo surface with grooved detailing inspired by the brand’s signature aluminium products. 

Inside, the space offers an immersive environment influenced by German design principles, combining clarity, functionality, and elegance, said AAW in a statement. 

The boutique also features a dedicated seating area that offers both comfort and privacy, furnished exclusively with iconic German design pieces reflecting the values of Bauhaus-inspired craftsmanship and precise engineering.

This new boutique presents a refined expression of Rimowa and underscores the brand’s commitment to bringing German design excellence and innovation to the vibrant city of Kuwait.

A global leader in premium luggage, it has placed quality and innovation at its core since 1898, creating luggage for the discerning, purposeful traveller. Inspired by the aeroplanes of the pioneering era of aircraft construction, in the German brand introduced aluminium into the manufacture of its suitcases revolutionising the industry and creating their iconic design with parallel grooves. 

In 2000, they pioneered again, creating the first polycarbonate case on the market. Designed and engineered in Germany, Rimowa combines heritage and craftsmanship with the rigours of modern technology. In 2017, Rimowa joined LVMH Group.-TradeArabia News Service