Starbucks has launched the Forget Me Not Frappuccino Blended Beverage in the UAE, KSA and Kuwait, its first beverage to be served in a complimentary reusable cup.

 

Running from April 14, the new limited time beverage underscores the coffeehouse’s on-going efforts to encourage the use of reusable cups. 

 

With the immediate objective of waste reduction, Starbucks’ long-term goal and brand aspiration is to influence behavioural change across the region by creating a cultural movement towards reusables by 2025. 

 

Waste reduction

Andy Holmes, President of Starbucks Mena Alshaya Group, said: “Starbucks Alshaya Mena is committed to waste reduction and is implementing initiatives to be a more resource positive company in line with the Starbucks global sustainability aspiration to reduce waste sent to landfills by 50% by 2030. The new Forget Me Not Frappuccino Blended Beverage served in a complimentary reusable cup for a limited time only aims to encourage customers to join us in achieving that aspiration and positively contribute to better waste management. 

 

“Our reusable cups are available across all stores. We hope to encourage enduring behavioural change and more Starbucks customers to have their favourite beverage in their own reusable cup at any Starbucks store, instead of a single use cups.” 

 

Forget Me Not Frappuccino Blended Beverage will be the first beverage to be delivered in a complimentary reusable cup, only in Grande size.  

 

Starbucks Rewards

Available at Starbucks stores throughout the UAE, KSA and Kuwait. In the UAE, the purchase of Forget Me Not Frappuccino Blended Beverage earns Starbucks Rewards app users 22 bonus stars.

 

The Forget Me Not beverage offers a sprightly burst of freshness with flavours of bright citrus orange combined with aromatic vanilla for the ultimate springtime sensation. Topped with a zingy orange and vanilla flavour whipped cream, this icy cold drink is the ultimate refreshing sip.-- TradeArabia News Service