The Big Bad Wolf Books, the world’s biggest book sale, will debut in Dubai next month.

The first-ever Big Bad Wolf Books Sale Dubai, held in collaboration with Dubai Production City, will run at Dubai Studio City soundstages 2 and 3 from October 18 – 28, with over three million, brand-new, English-language books available at huge discounts, 50-80 per cent below recommended retail prices.

Open 24 hours a day for 11 consecutive days, selected invitees will also have the chance to attend a special preview of Big Bad Wolf Books Sale Dubai from 10am to 11pm on October 17, a day before the event opens to the general public. Thousands of passes to the exclusive VIP Day will be given out through contests on the Big Bad Wolf Book Sale’s social media pages.

“We have had Dubai on our radar for a while. We understand that establishing a knowledge-based economy, nurturing the next generation of readers and promoting the UAE as a global capital of culture are in line with UAE government objectives. Our goal for the UAE is very much hinged on this vision - to encourage reading, changing the world one book and one reader at a time. Our books are high-quality, very affordable and we hope our presence in the emirate will encourage more and more people to cultivate a culture of reading within their families and communities,” said Mohamed Al Aidaroos the managing partner of Ink Readable Books, the organiser of the Big Bad Wolf Books Sale Dubai.

“It is a known fact that books enhance imagination and creative thinking, vocabulary and overall communication skills. With more than three million books coming to Dubai, we’re confident that we have something for everyone – the architect, the chef, the gardener, the travel fanatic and those hunting for books by their favourite authors – and anyone else who wants to escape reality through the wonderful adventures found in books,” added Al Aidaroos.

The Big Bad Wolf Books Sale Dubai will house books for readers from all walks of life. From bestselling novels and influential business books to art and design titles, cookbooks and an unrivalled range of young adult fiction. Parents are also in for a wallet-friendly treat as the book sale will feature an extensive range of books for children, including storybooks, activity books, board books, colouring books and augmented reality books.

Founded in 2009 in Kuala Lumpur, Malaysia, the Big Bad Wolf Books Sale has been to multiple Asian cities in the last decade, including Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei. Dubai’s very own Bad Wolf Books Sale will mimic its predecessors’ accessible and affordable appeal by tapping into avid readers and occasional page turners alike, all in the quest to boost reading levels.
 
For its Dubai debut, Big Bad Wolf Books Sale Dubai has partnered with Mohammad Bin Rashid Foundation (MBRF), the National Media Council (NMC), Dubai Production City, and Careem, the leading ride-hailing app, will be offering its existing and new customers 25 per cent discount on four rides per person to and from the Dubai Studio City venue during the sale. - TradeArabia News Service