Lovin My Bags, the world’s first system of handbag and leather restoration, has entered the Middle East region with its first boutique launch in Dubai at the Palm Strip Mall on Jumeirah Beach Road.

The new 500 sq ft boutique was inaugurated by chief guest and leading Arab fashion designer, Aiisha Ramadan, and hosted by TV presenter, and international events moderator, Shereen Mitwalli.

Lovin My Bags specialises in the first system of handbag cleaning, restoration and leather care products developed to prolong the life and beauty of luxury designer handbags and other leather belongings with utmost professional care.

Despite the fact that designer handbags have been around for years, finding a professional service to refurbish them in this part of the world has been challenging, a statement from an official said. With the launch of Lovin My Bags, luxury buyers have the safest and quickest option to restore their belongings.

In the Middle East, due to extreme climates, there is a big issue of dye transfer from abayas, jeans and other materials. Lovin My Bags has engineered products and services specifically to address such issues.

Jai Tolani, partner and director, Lovin My Bags, Middle East, said: “Leather restoration for luxuries might be new to the Middle East region, but it is a much needed concept. Our approach and philosophy is to offer personalised service, as our restoration specialists personally assist customers with their belongings.”

“The design concept of our first boutique has a very inviting, elegant and luxurious feel that reflects the true essence of the brand. The boutique was carefully modelled after studying the customer experience of top luxury brands in the luxury sector today.”

Lovin My Bags was founded in the US by Barbara and Gary Crouthamel who have 35 years of experience in leather restoration and conservation experience.

The exclusive handbag care products are created from natural and organic ingredients that are safe for the most delicate leathers, including unfinished and exotics.

The global hub in the US is always innovating newer technologies and products to guarantee unmatched quality, speed and results.

Dhiraj Munjwani, partner and director, Lovin My Bags Middle East, said: “We maintain the highest standards in the industry for colour matching and restoration. One thing we will not compromise on is the care and attention to detail in servicing each and every product. We follow a stringent training process and are very careful with our staffing and selection, and customer service policies – that is the core of our business.”

It targets both the male and the female market.

Middle East consumers are heavy spenders on luxury. Bain & Company, the leading advisor to the global luxury goods industry predicted a potential for up to 12 per cent increase in luxury spending in 2012 in the Middle East region.

The company confirmed that the Middle East remains a hugely lucrative market for luxury goods with growth in the region to remain robust in the coming years due to tourists’ influx, domestic salary increases and store openings, notably in Abu Dhabi, Saudi Arabia and Kuwait.

“This is a very exciting time for Lovin My Bags globally and for us in the Middle East. Lovin My Bags was founded in the US, but is quickly mushrooming across the globe,” Tolani said. “Retail boutiques have opened in recent months in other parts of the world such as Philippines and Malaysia with others in the pipeline. We look forward to opening more stores in the future across the Middle East and the neighbouring region.”

“Leather needs protection, cleansing, moisturising, conditioning and miracle products to keep it looking its best. We treat handbags as souls that require constant rejuvenation, pampering and love.”

“We specialise in cleaning and restorations services for all designer brands including Hermes, Chanel, Louis Vuitton, Prada, Balenciaga, Dior, Cartier, Chloe, Gucci, and Jimmy Choo,” Munjwani concluded. – TradeArabia News Service