Siemens, a leader in innovative home technologies, has unveiled the world’s first washing machine with an integrated dosing system.

The new iDos measures and dispenses detergents automatically for any laundry load thus ensuring that every washing gets the right amount of liquid detergent down to the millimeter, a statement said.

It also avoids the negative effects of overdosing thus making the use of the washing machine extremely easy for any member of the family.

iDos reduces water consumption by up to 7,062 litres per year, according to the statement.

The laundry detergent tank needs to be filled only once for every twenty loads of laundry thus enhancing convenience of use and saving the time for the users.

iDos has been launched in the Middle East through an innovative campaign by Siemens - ‘iThink. iSave. iCare. iWash. iDos’ – which depicts the key brand attributes of the product of using a innovative product, achieving savings while caring for health and family through the convenient wash offered by iDos.

“iDos is truly revolutionary in terms of technology. For the Middle East users, it particularly brings the added advantage of reduced water and energy use as well as savings in detergent usage,” said Georg Kazantzidis, marketing and business development director, BSH.

“The sheer convenience of automatic dosing will further add to the quality of their lifestyle.”

According to surveys on laundry habits in select European countries conducted by Siemens, 90 per cent of all consumers do not dose their laundry detergent correctly. The overdosing of laundry detergent leads to problems, especially for the environment because excessive foam formation will result in additional rinsing cycles and hence a disproportionate increase in water consumption.

While overdosing leads to excessive foam production, visible residues and thus risk of allergies in addition to higher costs and environmental pollution resulting from higher water consumption, under dosing of the detergent leads to stains, fat lice, bad odour and the clothes becoming grey or shabby.

The right dose of detergent is thus crucial not only for family health but also in terms of sustainable development issues such as excess water and energy use, both addressed effectively by iDos, the statement said. – TradeArabia News Service