Renowned European brand, ‘Sylvia She Glows’, is set to open its first Middle East retail outlet at Sunset Mall in Jumeirah, Dubai, said Dubai Investment Properties (DIP).

The new boutique will feature unique and exclusive designs for stylish lingerie and dream wear to suit the multicultural versatile mix of modern and classical women - offering the best of both worlds, said a DIP statement.

‘Sylvia She Glows’ is a brand created by celebrated designer Sylvia Marton that evokes a mystical Arab aesthetic, mixed with modern European stylistic elements.

Exclusive hand-made accessories, silk dream wear adorned with Swarovski crystals, and distinctive designs crafted with laser technology, reinforce its matchless appeal. The artistic studio also creates unique silk scarves, lace gloves, one-piece jewellery, and silk slippers, as well as matching toiletry bags, it added.

Speaking on the Middle East launch, Sylvia said, 'We are looking forward to opening our first boutique in the Middle East at Sunset Mall. We chose Sunset because of its location in the posh Jumeirah neighbourhood, which also represents the concept of Sylvia She Glows - the multicoloured and versatile mix of modern and classical.'

'Dubai, being an international destination for tourism and business, offers our brand a perfect opportunity to reach tourists, expatriates and locals together at one place. We are confident the Sylvia brand will soon become the preferred choice in designer lingerie and dream wear in the region.”

Sylvia boutiques strive to provide an exclusive, harmonic ambiance to compliments the guests; whose every request is considered in order to customize to their personal needs.

Gold, black and red dominate the colour palette of the shop design and gold floral ornamentation adds a mystical touch. An intimate, elegant atmosphere welcomes every shopper.

To serve its elite clientele, Sylvia Marton holds personal-scale fashion shows exclusively for women, which is by invitation only. After the presentation, customers have an opportunity to meet the designer herself and requests for unique, personalized dream wear collection created to compliment their individuality.

“We are happy that ‘Sylvia She Glows’ chose Sunset Mall as their first Middle East retail destination,' said Ani Vladi, manager marketing and operations at DIP.

'The Sylvia brand will blend perfectly with Sunset other retailers, which feature international luxury brands, renowned local designers and rising stars of the fashion world. We welcome them and extend our full support in helping them to establish the brand in the region,' he added.-TradeArabia News Service