Sahara Centre has registered a sales increase of 94 per cent along with an increase in footfall numbers by 10 per cent for the months of January and February.

Sahara Centre is the leading family shopping as well as entertainment destination in the UAE and one of Sharjah’s prominent landmarks.

This success is attributed to the unique and exciting campaign for Sharjah Spring Promotion (SSP) 2008 that ran parallel to the Dubai Shopping Festival (DSF) between January 24 and February 24.

The mall rewarded 160 shoppers as part of its ‘Don’t Wait to Win’ event - an exceptional and stimulating promotion that gave each and every shopper at Sahara Centre an instant opportunity to win up to Dh20,000 ($5,447) in cash prizes.

To add to the excitement of the SSP, the mall also raffled away three Toyota FJ Cruisers throughout the month-long promotion.

“Sahara Centre’s ‘Don’t Wait to Win’ promotion and the Toyota FJ Cruisers that were raffled, as one  of our most unique, exciting promotions yet. We thanked a large number of customers that shopped at Sahara Centre and joined in the SSP festivities by rewarding them with prizes that amounted to Dh650,000. We rolled out an enthusiastic campaign and looked to maintain our reputation for boosting Sharjah’s retail appeal not only with the spring promotions, but also with the attractive in-store bargains and a wide range of entertainment shows,” said managing director of Sahara Centre Jean Pierre Nammour.

Sahara Centre maintains its reputation for innovative and exceptional marketing and promotional campaigns with the success of ‘Sahara goes X-treme’ – last year’s summer promotion theme and the Sahara Ramadan Charity auction in October last year – the first of its’ kind in the UAE. – TradeArabia News Service