His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister of the Kingdom of Bahrain, inaugurated the new headquarters of Radio Bahrain 96.5, the kingdom's first English radio station, in Isa Town, thus marking the start of the radio’s digital transformation journey.

 

The station, operated and managed by Radio Bahrain Company, a subsidiary of the kingdom's sovereign wealth fund Bahrain Mumtalakat Holding Company, has a potential broadcast reach of 6.5 million listeners.

 

Now with the start of the station’s digital transformation journey, it will see the size of the potential audience grow even larger.

 

Also Radio Bahrain has announced the launch of its own app, now livestreaming 24/7 to listeners around the world.

 

Commenting on the occasion, Khalid Mohammed Mattar, Chairman of the Board of Directors of Radio Bahrain Company, said: "The inauguration of our new headquarters by the Deputy King, HRH Prince Salman Bin Hamad Al Khalifa, marks the start of the radio’s digital transformation journey, which is an exciting new chapter for our growing audiences in the region and around the world."

 

"Continuing our journey, we expect to add exciting new frequencies and business verticals to the Radio Bahrain Company portfolio offerings in the near future," he stated.

 

Radio Bahrain Company CEO Omar Khalifa Shaheen said: “The introduction of our new high-tech studios has created so many opportunities for the Radio Bahrain team, providing us with the space, environment and resources we need to create even better content for our listeners. We will continue to innovate and look for new ways to reach and engage with our listeners."

 

"Our soon-to-be-introduced, ‘visual radio’ is a great example of this. Visual radio will allow us to combine the best of both worlds - the audio experience of radio with the visual experience of video. This will create a new and immersive way for listeners to engage with our content,” he stated.